WING.
iChoice.hk
Online Awards Ceremony 2022
Responsibility
UXUI Design / Prototyping / Art Direction / Branding
Design Tools
Figma / Illustrator / Photoshop / After Effect
Target User
(B to B) Companies and brands in sectors such as Hong Kong lifestyle, digital networks and gaming
(B to C) Hong Kong netizens
Purpose
Design a website for an online award ceremony with a distinct theme, structuring it into four key stages: Nomination, Voting, Award Ceremony, and Results Announcement. The design ensured a seamless user experience, guiding participants through each phase with clear navigation, engaging visuals, and interactive elements.
Design Period
Jun 2022 - Dec 2022
Design Concept.
This award ceremony recognizes companies and brands that have successfully integrated technological innovation with their brand philosophy. With rapid advancements in technology, new trends emerge each year, sparking conversations among people—such as 5G, live streaming platforms, NFTs, and AI.
Looking back at past themes, I noticed that recent designs have used dark tones with cyber elements to convey a futuristic feel. However, during the lockdown these years, people experienced a heavy emotional burden. For the 2022 design, I wanted to introduce brighter and more vibrant colours to bring a sense of hope and vitality.
In the initial draft phase, I designed different versions, each based on a unique theme:
We decided on idea 3 - “品牌融合 無限可能” as the theme for iChoice.hk 2022 Online Award Ceremony.The design incorporates elements of the Metaverse, while the dopamine-inspired color palette symbolizes hope and joy for the future.
Website Design.
This year’s theme and design focus on a modern, clean aesthetic. For the website architecture, I focused on a simplified approach to ensure a smooth, seamless user experience. I implemented a horizontal one-page design, allowing user to effortlessly navigate through different content sections, which reinforces the “infinity” theme by creating a continuous, engaging browsing experience.
To further enhance navigation efficiency, I streamlined the website structure, ensuring users can easily find the information they need without unnecessary complexity.
Responsive Website Design.
Optimizing for responsiveness & performance across devices.
Video Shooting for the Award Ceremony.
The Online Awards ceremony was held online, with visits to the offices of winning brands for on-site award presentations, photography, and interviews about their experiences and achievements.
My role involved providing Art direction, video and photo post-production, and trophy design. I collaborated with the photographer to ensure that each winning brand’s visuals highlighted its unique identity and style. During post-production, I handled colour grading and editing to enhance the flow and impact of the final video.
iChoice.hk
Online Awards Ceremony 2022
Responsibility
UXUI Design / Prototyping / Art Direction / Branding
Design Tools
Figma / Illustrator / Photoshop / After Effect
Target User
(B to B) Companies and brands in sectors such as Hong Kong lifestyle, digital networks and gaming
(B to C) Hong Kong netizens
Purpose
Design a website for an online award ceremony with a distinct theme, structuring it into four key stages: Nomination, Voting, Award Ceremony, and Results Announcement. The design ensured a seamless user experience, guiding participants through each phase with clear navigation, engaging visuals, and interactive elements.
Design Period
Jun 2022 - Dec 2022
Design Concept.
-
This award ceremony recognizes companies and brands that have successfully integrated technological innovation with their brand philosophy. With rapid advancements in technology, new trends emerge each year, sparking conversations among people—such as 5G, live streaming platforms, NFTs, and AI.
Looking back at past themes, I noticed that recent designs have used dark tones with cyber elements to convey a futuristic feel. However, during the lockdown these years, people experienced a heavy emotional burden. For the 2022 design, I wanted to introduce brighter and more vibrant colours to bring a sense of hope and vitality.
In the initial draft phase, I designed different versions, each based on a unique theme:
We decided on idea 3 - “品牌融合 無限可能” as the theme for iChoice.hk 2022 Online Award Ceremony.The design incorporates elements of the Metaverse, while the dopamine-inspired color palette symbolizes hope and joy for the future.
Design Concept.
-
This award ceremony recognizes companies and brands that have successfully integrated technological innovation with their brand philosophy. With rapid advancements in technology, new trends emerge each year, sparking conversations among people—such as 5G, live streaming platforms, NFTs, and AI.
Looking back at past themes, I noticed that recent designs have used dark tones with cyber elements to convey a futuristic feel. However, during the lockdown these years, people experienced a heavy emotional burden. For the 2022 design, I wanted to introduce brighter and more vibrant colours to bring a sense of hope and vitality.
In the initial draft phase, I designed different versions, each based on a unique theme:
We decided on idea 3 - “品牌融合 無限可能” as the theme for iChoice.hk 2022 Online Award Ceremony.The design incorporates elements of the Metaverse, while the dopamine-inspired color palette symbolizes hope and joy for the future.
Website Design.
-
This year’s theme and design focus on a modern, clean aesthetic. For the website architecture, I focused on a simplified approach to ensure a smooth, seamless user experience. I implemented a horizontal one-page design, allowing user to effortlessly navigate through different content sections, which reinforces the “infinity” theme by creating a continuous, engaging browsing experience.
To further enhance navigation efficiency, I streamlined the website structure, ensuring users can easily find the information they need without unnecessary complexity.
Website Design.
-
This year’s theme and design focus on a modern, clean aesthetic. For the website architecture, I focused on a simplified approach to ensure a smooth, seamless user experience. I implemented a horizontal one-page design, allowing user to effortlessly navigate through different content sections, which reinforces the “infinity” theme by creating a continuous, engaging browsing experience.
To further enhance navigation efficiency, I streamlined the website structure, ensuring users can easily find the information they need without unnecessary complexity.
Responsive Website Design.
-
Optimizing for responsiveness & performance across devices.
Responsive Website Design.
-
Optimizing for responsiveness & performance across devices.
Video Shooting for the Award Ceremony.
-
The Online Awards ceremony was held online, with visits to the offices of winning brands for on-site award presentations, photography, and interviews about their experiences and achievements.
My role involved providing Art direction, video and photo post-production, and trophy design. I collaborated with the photographer to ensure that each winning brand’s visuals highlighted its unique identity and style. During post-production, I handled colour grading and editing to enhance the flow and impact of the final video.
Video Shooting for the Award Ceremony.
-
The Online Awards ceremony was held online, with visits to the offices of winning brands for on-site award presentations, photography, and interviews about their experiences and achievements.
My role involved providing Art direction, video and photo post-production, and trophy design. I collaborated with the photographer to ensure that each winning brand’s visuals highlighted its unique identity and style. During post-production, I handled colour grading and editing to enhance the flow and impact of the final video.