YATA Limited 2019 Baby Fair
Responsibility
Advertising / Illustration / Motion Graphics
Design Tools
Illustrator / Photoshop / After Effects
Background
The Baby Fair was one of YATA Limited’s major events. As the lead designer, I managed everything from concept development to quality control, preparing all design materials, including store POPs, leaflets, and other printed materials.
Design Period
Design Concept: 2 Days
Illustration & Adaptation: 8 Days
Animation: 2 Days
Design Concept.
The theme of the Baby Fair centered around ‘Baby Food.’ I used a cute and joyful illustration style to highlight the happiness of babies enjoying the baby food purchased from our store.
I created digital illustrations using a Wacom tablet. For typography, I used calligraphy pens for hand-lettering, then scanned and digitized the text.
↓ The Leaflet
↓ Illustration and Typography
Motion Panel.
Dynamic motion panels displayed in shopping malls, MTR stations, and in-store e-panels, designed to captivate audiences with vibrant visuals and seamless animations that enhance brand engagement and customer experience.
YATA Limited 2019 Baby Fair
Responsibility
Advertising / Illustration / Motion Graphics
Design Tools
Illustrator / Photoshop / After Effects
Background
The Baby Fair was one of YATA Limited’s major events. As the lead designer, I managed everything from concept development to quality control, preparing all design materials, including store POPs, leaflets, and other printed materials.
Design Period
Design Concept: 2 Days
Illustration & Adaptation: 8 Days
Animation: 2 Days
Design Concept.
The theme of the Baby Fair centered around ‘Baby Food.’ I used a cute and joyful illustration style to highlight the happiness of babies enjoying the baby food purchased from our store.
I created digital illustrations using a Wacom tablet. For typography, I used calligraphy pens for hand-lettering, then scanned and digitized the text.
↓ The Leaflet
↓ Illustration and Typography
Motion Panel.
Dynamic motion panels displayed in shopping malls, MTR stations, and in-store e-panels, designed to captivate audiences with vibrant visuals and seamless animations that enhance brand engagement and customer experience.